Inside The Music Industry From an Empire View

There’s a lot to like in the new Fox series, Empire, airing on Wednesday nights. From the entertainment to the authentic music veterans can’t get enough of, Empire is the new hit series you don’t want to miss out on.

Whether you love it or hate it, you will understand the show comes from a real perspective and that’s what gives the hit series credibility. Created and written by Lee Daniels (The Butler, Precious) and Danny Strong (The Butler, The Hunger Games: Mockingjay-Part 1), the show is outlined based on real experiences combined with catchy music which is expertly directed by Timbaland. Strong tells The New York Post that the music talent was the most essential part that would either make or break the show.

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Starring as Lucious Lyon, Terrance Howard plays a music mogul who is on mission to get Empire Records to the next level. His ex-wife, Cookie, played by Taraji P.Henson, comes back after 17 years of doing time in prison looking to continue her contribution to the music label. Lucious’ secret illness though, puts more pressure on establishing his business to where he wants it to be and so, he is in on the look-out for the next candidate to run his business. His top three choices: his three sons.  

First choice is his oldest son, the Ivy-league educated and business oriented, Andre (Trai Byers), whose wife, Rhonda (Kaitlin Doubleday) is white. Although business savvy, Andre lacks one element that Lucious believes is vital for the head position of the label: musical talent. So that’s where Jamal comes in, who inherited his father’s musical skills. But he also faces a hurdle, something his father can’t seem to accept; he is gay. This storyline is probably the most watchful of the series. Going back to one of the most dramatic scenes already in the show, Lucious dumps Jamal into the garbage can when he sees his son wearing high-heels and has Cookie enraged by his cruelness. The scene had everyone talking but what makes it unique is it is based on Daniels’ own life experiences. Since Lucious’ two sons are not good enough for him based on their “flaws,” the music mogul looks at his youngest son, Hakeem (Bryshere Gray), the wild, aspiring rapper. According to Lucious, Hakeem reminds him of himself.

While on the hunt for the best candidate to take over the business, a battle for control transpires which highlights an identity issue; the oldest son is not “black enough,” the middle one is gay and the youngest is the most out there. Daniels’ duty is to capture these issues that take place in the music industry. As said before, some love the plot line and others might have a problem with it because of the controversial direction the creators are taking. However, the reality aspect of the show is what has people talking as Fox’s most vibrant drama in a while.

Does Empire inspire you to be a part of the music industry? Maybe you already are, but you are interested in becoming something bigger. Pro Music Records and Entertainment Media specializes in branding and marketing your career. If you have work you want to share and promote, submit it at submissions@promusicrecords.com and check out Pro Music Records Services for more info.

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What to Avoid: 4 Ways to Ruin Your Music Career

4 Ways to Ruin Your Music Career

Navigating the music industry can be tough, but there are four basic ways to ensure your career isn't a flop. Pro Music Records has the tools to help you avoid these mishaps!

1. Depending on anyone but yourself to build your career

These days, having a solid fan base is essential to even getting noticed by a record label. They want artists who are working and developing their fan base, which means that you need to make sure you’re fulfilling fans’ needs (ie. putting up new material often, interacting with fans through comments).

Build Your Career

2. Not having a serious web presence

Be everywhere. Not only do you need to be on Facebook, YouTube and Twitter, but using other platforms like Instagram or blogs can help reach your target demographic. This will make it easier to interact with your incoming fans, too.

Web Presence

3. Not selling merchandise

Selling a variety of merch at all your shows (and online) is key. It helps pay for all the little things that got you there, like gas and food. Not only does your stand or site need to exist, but it needs to be easy to get to and easy to purchase from.

Selling Merchandise

4. Delivering subpar press kits

A strong, well-crafted press kit can greatly increase your chances of getting into a venue or onto a radio station. With only a few slots to fill, you’ll need to be noticed immediately through your marketing materials. A powerful bio, press release, EPK and one sheet can ensure your submission won’t simply get deleted.  

For music promotion services to get your work out to radio stations, blogs, podcasts and magazines, as well as merchandising and publicity services, visit www.promusicrecords.com

4 Ways To Make Your Music Go Viral

Dream Big, but Start Small. 

Instead of focusing on the endgame, which can be both daunting and discouraging, prioritize the steps you’ll need to get there. For example, you’ll probably have more success submitting to an independent publication than

Rolling Stone,

and more luck trying to get signed by a record label if you play outside your town/state. There are many steps you can take to launch your career and amongst them are building a solid

website

, advertising, optimizing your results on search engines and reaching out to music blogs.

PMR

has experts on each of these tasks to leave you more time to work on your music and make the process less overwhelming.

Know Your Competition. 

Make a list of competing bands or artists in your genre. Who motivates you? Who is getting sponsorships and airplay? Who is being interviewed? Then, understand why. If they have a stronger brand, it may be worthwhile to rethink yours by seeking

consulting or brand development services

. If they have better marketing, spend some time getting your name out. PMR can submit you to hundreds of the best internet resources for independent music and entertainment to drive traffic to your site.

Focus on Your Music as Your

Business

Once your music is released, you are no longer just an artist, you are a business owner. Selling your music and personalized

merchandise

is your #1 goal. Entertainment professionals exist to help you succeed by

marketing

your talents, gaining

publicity

and spreading the word about your goods. 

Get Popular. 

Be everywhere for everyone and never underestimate the power of social media. Your music needs to be available on Rdio, Spotify, iTunes, CDBaby, YouTube, underground music sites and discovery platforms. Making money is great, but the more people can hear your music for free, the more likely they will be to purchase it, attend your concerts and talk about your talent. PMR can handle your physical and digital

distribution

as well as

promotions

on social media.

For more info, please contact Pro Music Records & Entertainment Media:

14541 Sylvan St

Van Nuys, CA 

91411

Office: (818) 971-9301

info@promusicrecords.com