Inside The Music Industry From an Empire View

There’s a lot to like in the new Fox series, Empire, airing on Wednesday nights. From the entertainment to the authentic music veterans can’t get enough of, Empire is the new hit series you don’t want to miss out on.

Whether you love it or hate it, you will understand the show comes from a real perspective and that’s what gives the hit series credibility. Created and written by Lee Daniels (The Butler, Precious) and Danny Strong (The Butler, The Hunger Games: Mockingjay-Part 1), the show is outlined based on real experiences combined with catchy music which is expertly directed by Timbaland. Strong tells The New York Post that the music talent was the most essential part that would either make or break the show.

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Starring as Lucious Lyon, Terrance Howard plays a music mogul who is on mission to get Empire Records to the next level. His ex-wife, Cookie, played by Taraji P.Henson, comes back after 17 years of doing time in prison looking to continue her contribution to the music label. Lucious’ secret illness though, puts more pressure on establishing his business to where he wants it to be and so, he is in on the look-out for the next candidate to run his business. His top three choices: his three sons.  

First choice is his oldest son, the Ivy-league educated and business oriented, Andre (Trai Byers), whose wife, Rhonda (Kaitlin Doubleday) is white. Although business savvy, Andre lacks one element that Lucious believes is vital for the head position of the label: musical talent. So that’s where Jamal comes in, who inherited his father’s musical skills. But he also faces a hurdle, something his father can’t seem to accept; he is gay. This storyline is probably the most watchful of the series. Going back to one of the most dramatic scenes already in the show, Lucious dumps Jamal into the garbage can when he sees his son wearing high-heels and has Cookie enraged by his cruelness. The scene had everyone talking but what makes it unique is it is based on Daniels’ own life experiences. Since Lucious’ two sons are not good enough for him based on their “flaws,” the music mogul looks at his youngest son, Hakeem (Bryshere Gray), the wild, aspiring rapper. According to Lucious, Hakeem reminds him of himself.

While on the hunt for the best candidate to take over the business, a battle for control transpires which highlights an identity issue; the oldest son is not “black enough,” the middle one is gay and the youngest is the most out there. Daniels’ duty is to capture these issues that take place in the music industry. As said before, some love the plot line and others might have a problem with it because of the controversial direction the creators are taking. However, the reality aspect of the show is what has people talking as Fox’s most vibrant drama in a while.

Does Empire inspire you to be a part of the music industry? Maybe you already are, but you are interested in becoming something bigger. Pro Music Records and Entertainment Media specializes in branding and marketing your career. If you have work you want to share and promote, submit it at submissions@promusicrecords.com and check out Pro Music Records Services for more info.

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Music to My Ears

Go Viral

Every musician longs to know how to go viral with their music.  It’s a completely creative process that is different every time.  The “magic” process is hard work.  It’s all about you, and the vital energy you put into your promotional outreach should be of the same intensity as the passion that you are putting into your music.  With that, there are a few core principles that can significantly help independent musicians.

Live in The "Now"

Rather than cripple yourself by thinking of how much you have to do before you can be successful  in the future, focus on the now.  What can you start doing TODAY, right now, that will push you further towards your goal of success.  It’s great to be a dreamer.  I am one myself, but, when you think too far into the future it can become much like your same dream of winning the lottery.  The practical details get lost and we end up discouraged, defeated, and far more likely to quit. 

I get it, you want to get in Rolling Stone but, do you ignore the hundreds of independent publications who would be more willing to help you?  Also, do you want to be signed to a label when you haven't even played outside of your circle of friends and family, advertised your social media, or made any press noise? 

While it’s completely fine to have an end goal, your primary focus should be on the steps to getting there and not the outcome.  Do you really want to get noticed in Rolling Stone?  Well, then look at all of the very small tasks you need to be taking care of to make that happen from advertising to search engine optimization to PR outreach, to radio, to licensing, and more.  Do all of this one step at a time and suddenly your path to success isn’t so overwhelming.  Don’t forget the reason you started this journey in the first place.  So yes, it takes a lot of work, but don’t become so overwhelmed with the final destination that you forget to enjoy the journey.  

Personalize, Ask for Advice

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When you reach out to anyone, whether it be an industry professional, a company, a blogger, or anyone you respect, it is important to personalize your messages with genuine opinions on their work.  Save a draft e-mail as a template and adjust a few sentences every time.  Ask for their advice or expertise rather than asking for help.  Often with the advice will come a helping hand.

Always stay humble. Don’t be needy.  Nothing is worse to someone who is busy with a million other offers on their table than a desperate beggar.  Be confident and show that you can stand on your own two feet. Mention that you want to learn and let your music speak for itself.  Not everyone has to love your music.  With time and effort the right people will want to lend a helping hand on your project.  

Music Scene

When you release your music professionally, you are a business owner.  You’re not just an artist.  Its critical that you get your mind out of the music scene by constantly keeping up with the business aspect of the music industry.  Remember that this is always changing so keep up with it by either hiring help or research, read books, etc.  This will give you ideas that you will never find within the indie artists sphere, and many more of them are more applicable than you’d realize. Think outside the box. 

Get popular, Not Instantly Rich

Be everywhere for everyone, regardless of income. Music listeners have become increasingly segregated. Some only discover new music through Rdio, Spotify, etc. Some people browse iTunes or CDBaby. Others look to underground music websites, music discovery platforms and torrent blogs.

Do not horde your music waiting for 99 cents. Popularity is the most critical goal for independent artistsMoney follows popularity. Remember that.  

Brand Representation: Professional Photos & Headshots

Whether you're a musician, actor, dancer or model, image plays a key role in how people decide what to listen to and what to pass on to their friends. Your headshot is often the first impression fans and the press can get of you. That being said, your headshots, album covers, and social media photos are another way to help you communicate with the world. They need to support your music, website, tweets, emails, and songs to complete who you are as an artist and brand. A true, engaging snapshot can help portray your message and go a long way in attracting new fans and entertaining current ones. 


The first step? Hiring a professional. While more money doesn’t always translate into higher quality, investing something in your photos is crucial to generating revenue. You’ll make all your money back if you have the right image to captivate an audience!


Getting the right light to eliminate shadows and under-eye circles can be a lifesaver. Cloudy days make for more forgiving conditions and facing the light will place you in the spotlight. Artistic, vast landscapes as backdrops can also be great, but the focus ultimately needs to be on you as the star. 


Make sure the background of your photo matches your brand. For example, if your music is more folksy, look for something outdoors and vintage. If you’re a rocker, edgy streets and darker lighting can set the mood. Variety in both background and wardrobe can also be beneficial for having photos for different purposes while maintaining consistency in your brand.


Being comfortable (and happy) during a shoot is essential, so play around and don’t be afraid to try new things! Changing your focus or how you’re positioned (sitting, standing, etc.) can lead to awesome shots. And, once you pick your favorites, if something is off like the lighting or a stray hair, editing can fix all kinds of small details.


Pro Music Records & Entertainment Media has highly skilled photographers and all price levels to get you the photos you need. We work with your image and budget to find the right photographer, location and wardrobe for the perfect shot. Call 818.971.9301 for a custom quote or e-mail info@promusicrecords.com to set up a photoshoot today!

Using iTunes Pre-Order to Build Buzz: Digital Distribution

When releasing a single or album, it is key to make sure fans know your music is out there so they can find it and purchase! By using an iTunes Pre-Order, you can build fan buzz and sales before your release even goes live. This buzz builds excitement quickly and can easily be spread by word-of-mouth, social media and other promotions.


At Pro Music Records, we handle all the distribution services for you, making it efficient and effortless for your music to be heard and generate revenue. To maximize sales potential, we suggest adding an iTunes pre-order 2-3 weeks prior to your release date. We can set up a pre-order with an iTunes "Buy" link, Instant Gratification tracks and special pre-order pricing. Any pre-order sales count towards iTunes chart positions, which can lead to greater exposure, profit and success. In addition to iTunes, we can set up your single or album on our website and our store, thegoodzonline.com.



Visit promusicrecords.com to learn more or call 818.971.9301 to get a quote on your distribution package today!



How a Professional Music Video can Make an Artist: Creation & Promotion

We’ve all heard of it: the YouTube sensation who landed a huge record label because of a viral video. As ridiculous as it sounds, independent musicians putting up their music videos on YouTube and then becoming big time stars is more and more common in today’s world of digital media. And, with the release of MTV’s VMA nominations, it’s clear that interesting, unusual and well-made videos can do a lot for an artists career.



For example, Iggy Azalea, who is nominated for seven awards this year, released her video for “Fancy” featuring Charli XCX long after the song was released this past February. It took a month and half for the song to be recognized and debut on the Hot 100 chart, but this success can be greatly contributed to her music video, which went viral shortly after it was released on March 4th. The video now has 161.5 million views (and counting) and portrays the theme of the iconic movie “Clueless,”  which almost any listener in Iggy’s target audience can relate to. The Australian rapper is now one of the most talked about artists of the year.



A remarkable music video has the power to get an musician’s name out and be seen by the masses in a short period of time. It shows audiences who the artist is, how they perform, and how they want their craft to be portrayed. In addition to making a top-quality video, it is key to have a team that can promote your video to major labels, television networks, music blogs and potential fans. Without the right targeting, even the most professionally made videos can go unnoticed. That’s where we come in! Pro Music Records can not only write, produce and direct your next customized video, but push it to MTV, BET and VH1 amongst hundreds of broadband video companies and shows worldwide. Leave it to our team of experts to help you create a top-quality video that gets you noticed and recognized as a legitimate artist.









Business Strategies: Translating Social Media Popularity into a Career


In an era of social media obsession, it seems almost senseless not to utilize these platforms to grow a business or brand. Some social media users have even more followers than celebrities (ie. teen idol Nash Grier has double the followers of Oprah Winfrey)! These users have leveraged their fame to generate income, receiving free products (clothes, food, alcohol, cosmetics, etc.) or invitations to exclusive events as long as they promote whatever it is they receive. These social media superstars all have one thing in common: using their popularity to launch a potential career.
Being virtually free of cost, social media is an ideal way to market a brand, especially since it holds the potential to reach broader audiences at a much faster rate. Updating all of these social media platforms or even a website can take up a ton of time, so when you are ready to build your own personal brand, it may make sense to hire someone to keep up with your posts. This can generate visibility and take advantage of online advertising capabilities. Here at Pro Music Records we offer services that guarantee social media popularity, increasing your likes, fans and followers. The more followers a profile has, the more chances it has to target potential customers. Today’s day and age requires that a new artist or brand maintains social media profiles and we can do that for you! Using entertainment marketing business strategies, we guarantee a certain number of real fans depending on your plan and less than 1% unfollow rate or your money back. Save your time and money and allow PMR to build your brand and increase your fan base by using social media promotions.

Getting Your Songs Out There: A Pro Music Records Experience

As an independent artist, it can be really hard to get your music out there without some serious help! That's where Pro Music Records comes in! We can guide you through the process of becoming an established musician with our vast array of services.

Here's the Top Eight Things we can do!

  • We know what the music reviewers are looking for!!
    • Nothing slow burns a radio host, music editor, label owner, or blogger like getting bombarded with music that is totally unrelated to the style they promote. It displays a total disrespect. Your songs, of course, are trashed immediately.Our Promotions department knows how to get you air play.  
  • Let's Make Contact:  We have contacts, so you can get your foot in the door.
    • Most music services ask that you contact them before sending in your music, just to make sure your music is a good fit. It’s for this reason that many services do not post their physical address online. There are a lot of local music resources. Local can mean several things; it may be a particular city and its surrounding suburbs; it may be an entire state or province. Local could also include several states, or even a specific section of a state and still yet local can be a whole country. Our SEO Local Marketing  services can help you make those first contacts with your region!
  • Reaching the blogosphere. 
    • Many bloggers don’t post any contact information at all. In order to get in touch you have to post a comment on their blog. Pro Music Records can find relevant music blogs and contact them on your behalf!
  • Get Formatted
    • Music services usually post their format of preference. Often it’s a combination of several formats. They may also welcome videos. Or they may be old school and will ask for physical submissions only. No matter what format their asking for, our Mastering department can work with you to get you single ready.
  • College radio. 
    • Some college radio stations allow you to send your music directly to a show’s host, but many insist that all music must be sent to the Music Director. The Music Director then passes on the music to the various shows, according to the genre. Make sure you’re clear on whom to address your music to.
  • Time sensitive material
    • There are a number of music blogs, radio shows, promoters and review sites that will only deal with music that has been released recently. The cutoff date varies, but the allowable time of release is usually six months or less. Work with our Music Production department to get your relevant work ready and out in a timely manner!
  • Which reviewer accepts my style of music?
    • There are a large number of music blog and review websites that have a stable of reviewers. Each reviewer accepts one or more particular styles of music. So, even though the overall website may welcome many styles, the responsibility is on you to find out which of the reviews/bloggers deals with your particular style of music. Our Promotions department knows who should be listening to your music and can put it in their hands!
  • Sending a press kit
    • Another important consideration when sending your music is the accompanying bio information about you or your band. Submission guidelines are usually specific about what sort of information they would like to have included. Our Publicity Services will put your press kit together and make it shine.

At Pro Music Records, a distribution and marketing program for our clients has been implemented to generate revenue from the growing digital download and entertainment industry market.  We do everything we can to bring success to you!

Pro Entertainment Media: "Rivals Get the Goodz" Commercial

"Rivals Get the Goodz" Commercial

Pro Music Records & Entertainment Media is interested in meeting with you for the opportunity to co-star in and up & coming commercial for theGoodzonline.com. We are a very strong and reputable e-commerce store and video/music production company who is looking to cast young boys, ages 8-12, to portray young baseball rivals on the field.  Actor should be comfortable with hitting baseballs and swinging bats. We will be shooting for a 'sports rivalry' scenario, filmed at a local baseball/little league diamond. Both parts in the commercial are non-speaking parts. We are looking to shoot approximately four hours on the day of the shoot.  Check out our video production services here.

 

General Information

Project Name: Rivals Get the Goodz

Project Type: Commercial

Union Status: Non-Union

Role: Jimmy & Timmy Baseball

Project Rate: Non-Union Rate; Compensation will be discussed once talent is selected upon experience.

Submissions Due By: 6/14/2013

 

Audition Information

Audition Dates: 6/15/2013

Audition Location: Pro Entertainment Media Offices

315 W. Verdugo Ave, Burbank, CA 91502

 

Callback Information

Callback Dates: 06/17/2013

All selected candidates will be contacted on the Monday following auditions.

 

Shoot Information

Shoot Dates: 07/13/2013, 07/14/2013 (Over Flow Day)

Shoot Times: 7:45am-12:00pm

Shoot Location:  TBA

 

Casting Information

Casting Company: Pro Music Records & Entertainment Media

Casting Director: Taylor Martin

Casting Director Location: San Fernando Valley

Phone: (818) 971-9301

E-mail: taylor@promusicrecords.com

 

Project Notes

Pro Music Records is taking online submissions. Please include 2 photos, name and number as well as a portfolio if you have one. Send submission to: info@promusicrecords.com

Please submit your info( email, bio etc) a.s.a.p as roles will be filled swiftly on a first submitted first priority basis. 

If any of this applies to you and you think you've got that something special quality that adds and doesn't take away from a potentially huge project submit your info and we'll get back to you as swift as possible. Good day to you!
 

Pro Entertainment Media
Burbank, CA 91502

T: (818) 971-9301
www.promusicrecords.com